It is an ongoing task that serves the purpose of creating, cultivating, and maintaining your brand name for a good online standing. It is very much about perception, akin to traditional reputation management.
Online reputation management with our St. Louis agency focuses on developing a digital public image, review by review. This would ensure that anyone searching for your brand gets to see 5-star reviews and positive customer experiences painting your company in the best light.
Imagine yourself as the PR to a Rock Star or a politician. It is your job to keep a minimum amount of bad press and get as much positive media coverage as you can get. This might mean burying arrest stories or that of trashing hotel rooms. You might have to arrange a photo-op, donate toys to a kid’s hospital, or volunteer at an animal shelter. You will have to provide good stories of charity or work in the local community. This is all about traditional reputation management.
Utilizing review strategies from our St. Louis online reputation management agency is different because you are not burying headlines or courting the press. Instead, here you generate, improve, and respond to online reviews that customers proactively leave about your small business. Your focus will be laid upon popular review sites such as Yelp, Angie’s List, Google My Business and others.