Event marketing refers to organizing, planning, and executing events for promoting a brand. Events can be organized in-person or by online mode. Companies can host an event, participate as sponsors, or attend as an exhibitor.
Event management helps companies to achieve success.
How is it achieved? Why should you consider investing in this strategy for your business? Here are a few distinct benefits of event marketing.
Event marketing is a major business generation opportunity. Companies decide to invest in event marketing because they inherently generate new business and revenue opportunities. 95% of marketers happen to believe that in-person events can deliver well in achieving the primary business goals of an organization.
As the event host, the registration process generates a list of people interested in your product. They might as well belong to your target demographic. If you are sponsoring an event or participating in it, you can generate leads by an email list, by running a competition, or by demo offering.