Content development and creation for your St. Louis business is a threefold process. First, topics are generated that are appealing to the buyer persona. Next, the visual or written content is developed on that topic. Finally, the content is made accessible to the target audience in varying formats such as video, blogs, and infographics.
Where do you go primarily to get expert answers to a question? Let me guess, it’s Google (or the search engine of your preference). Google answers almost four billion queries every day.
As you enter your query in the search bar, the links that appear below it are content. Whether you are aware of it or not, you are consuming content on a daily basis.
That guide for a marketing strategy is content.
Those articles diagnosing your symptoms are content.
That video tutorial on creating hair volume just like Victoria’s Secret, is content.
Instagram feeds, blog posts, news items, cat videos, memes, GIFs, everything is content.
Content encompasses your everyday life. It is impossible to avoid it. It keeps you informed, entertains, guides your decisions, makes you smile, answers your queries, and much more.
Content creation for your St. Louis business is vital to engage, attract, and delight prospects and customers. It drives fresh traffic to your site and ultimately helps to generate revenues for your organization.
In other words, everyone who hopes to attract customers to their business in St. Louis must create content. If you are not doing it, then you are behind the curve.
Content marketing for your St. Louis business is the process of planning and creating content to reach your target audience. You can ensure it by distributing, sharing, and publishing content. It can help boost brand awareness, your outreach, sales and interactions.
- Inform your leads and prospects about the products and services you offer
- Boost up conversions
- Grow relationships with your customers and business resulting in increased loyalty
- Promote your problem-solving ability with your products and services
- Develop a community feeling about your brand